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Xinhua Culture & Creativity Light Space / Pearl Art Museum

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Project Data

Client

Xinhua Chengcheng Asset Management Co., Ltd.


Address

7F-8F, No.6, Lane 120 Hongjing Road, Minhang District, Shanghai, China

Period

Architectural Design: Sept.2015-Oct. 2016
Decoration Design: Oct. 2016 - March 2017
Construction: Aug. 2016-Dec.2017

Scale

Building Area: 3,975m²
Number of Floors: 2
Area by Floor: 7th floor: 1,550m² / 8th floor: 2,425m²
Floor Height: 7th floor: 5.1m / 8th floor: 5m

Structure

Main structure: RC, Internal Partial Steel Structure, Fair-faced Concrete

Function

Bookstore, Museum

Design · Supervisor

Architect: Tadao Ando Architect & Associates
Domestic Partners: East China Architectural Design Institution, CA-GROUP
Construction Drawings:
General: Tadao Ando Architect & Associates, East China Architectural Design Institution
Interior: Tadao Ando Architect & Associates, East China Architectural Design Institution
Structure: East China Architectural Design Institution
MEP: East China Architectural Design Institution
General Coordinator: CA-GROUP
Construction Management: Xinhua Chengcheng Asset Management Co., Ltd.

Construction

General/Civil Work: 
The first Construction Co., Ltd. of China Construction Third Engineering Bureau
Electrical: The first Construction Co., Ltd. of China Construction Third Engineering Bureau
HVAC: The first Construction Co., Ltd. of China Construction Third Engineering Bureau
Water Supply and Drainage Engineering: The first Construction Co., Ltd. of China Construction Third Engineering Bureau
Interior: PPCG Interiors
Installation: PPCG Interiors
Exquisite Decoration: PPCG Interiors
Sound System: PPCG Interiors
Mechanical and Electrical Installation: PPCG Interiors
Curtain Wall: Zhejiang Zhongnan Construction Group
Fire: Shanghai Ho Hup Engineering Co., Ltd.
Electrical Power: Shanghai Das Linkin Technology 

2016

新华书店品牌重塑

2016

建筑策划定位及设计

2017

VI设计

2017

明珠美术馆衍生品体系搭建

2017

“引领”展新闻发布会 及ANDO讲演会

2017

明珠美术馆开馆大展|引领|开幕

2018

展览画册《安藤忠雄·引领》出版

2018

《光的空间 安藤忠雄》出版

2016
Xinhua Brand Planning
2016
Architectural Planning and Design
2017
PAM VI Design
2017
Pearl Art Museum Derivatives System
2017
"LEADING" Press Release & Ando Lecture
2017
PAM Opening Exhibition "LEADING"
2018
Exhibition album "Tadao Ando:Leading" published
2018
Publication of "Light Space Tadao Ando"

TO ACTIVATE 400,000㎡

COMMERCIAL COMPLEX

WITH 1% CULTURAL SPACE

The project base is located in Xinhua Hongxing International Plaza 

in Minhang District, Da Hongqiao District, Shanghai.

In 2015, Shanghai Xinhua Distribution Group and Red Star Real Estate, 

invited architect Tadao Ando to create this cultural and artistic space

about "Reading" on the 7th and 8th floors.

We dug deep into the cultural consumption pattern and brand characteristics,

proposed a new brand strategy and space concept,

and aimed to go beyond "the most beautiful bookstore",

and add a new sense of mission to the brand:

 "Keep Reading and Always Leading".


DSC7318-small2.jpg

CHANGE OF DESIGN

DURING CONSTRUCTION PHASE?


The timing of our intervention in this project was extraordinary.

The main building, Xinhua-Hongxing International Plaza, 

has already completed its scheme approval, 

the expansion has been completed and the construction drawings are in progress.

Only a small area had to be redesigned in the construction phase.


We deliberated over the decision of accepting this project
because we were unsure if good architecture could be produced under the given conditions.
The final decision to accept the project was due in part to my spirit to undertake challenges
and face the unknown but also how deeply the owners' passionate ideas
and devotion to creating a "cultural landmark in Shanghai" had touched me.


——Tadao Ando

<Light Space Tadao Ando>



A BOOKSTORE WITHIN ART MUSEUM

AN ART MUSEUM WITHIN BOOKSTORE


In terms of spatial experience, 

the art museum on the eighth floor and the bookstore on the seventh floor 

are both set up with spaces that can look back, and can look into the mall. 

At the same time, we are thinking about 

how to use 4,000 square meters of space
to pry 400,000 square meters of commercial complex 

and add value to the whole project.

We want to make the commercial complex,
which was originally a community commercial complex, a consumer destination.

The light space allows the traditional museum and bookstore crowd 

to stop diverging and become an incremental crowd, 

creating a new business model for cultural consumption. 


OPENED 142 DAYS

WELCOMED 60,000+ PEOPLE


Since the Nakanoshima Urban Dome project in 1988, 

the "egg-shaped" space has become
an important architectural metaphor in Ando's design.

The "egg" means rebirth and return,
and its internal space often forms a small universe of its own.

He believes that this "egg" has the power to lead the future 

and to convey the vitality of Shanghai to the world.

To complement and support Mr. Ando in his vision,

we planned, built, and supervised the project from 0 to 1, from 1 to 2.


Although its location in a commercial space
is quite different from general art galleries and bookstores,
to my surprise,
the "Light Space",
Pearl Art Museum and Xinhua Bookstore's
vitality is not inferior in any way.
Within 142 days of its opening,
it successfully held a Tadao Ando exhibition
and 26 other cultural and art exchange activities,
welcoming more than 60,000 people.


"Light Space" seems to embody a spiritual light,
practicing its belief
—— to keep reading and always leading.

——Ma Weidong

<Light Space Tadao Ando>



创作之光-明珠美术馆 (2).jpg光之阅读 (2).jpg

13.“引领”展览现场 ©️文筑国际,摄影:陈灏.jpgInterior, Exterior View and the Opening Exhibition of Xinhua Culture & Creativity Light Space / Pearl Art Museum  @CA-GROUP, Photo by Chen Hao

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