Location: Shanghai, China
Client: Shanghai Industrial Investment (Holding) Co. Ltd
Site Area: 5,400 sq.m
Date: 2008

At the start of Huaihai Road, and in front of People’s Square, the location of the Bell Tower might be one of the most prominent in Shanghai. Taking advantage of this location, the conceptual framework of the project is twofold: the new fa?ade as device “to see” and “to be seen”. First, the glass curtain wall of the elevator tower uses the “make-up” technology of LED screens to become a large vertical banner of constantly changing images. Second, a “mask” of panels of different geometries wrap folds the volume of the commercial podium, exaggerating the interfacial character of its original fa?ade (we tried 2 independent strategies). Overlooking People’s Square, we propose to activate the surface of the rooftop, and thus enrich the urban quality of the new facade.

SCHEME 1
Filter

Section study

SCHEME 2
Wave

Plans and sections

Pattern and material study